BALLY

Redesign of the global website for the Swiss fashion house Bally. Completely rethinking the customer experience with a mobile first approach.

The website had to fit into the new slick visual identity and also reflect the new content strategy, that combines eCommerce and editorial content. The journal is based on different content franchises, that explore the various brand pillars and showcase the heritage of Bally.

The magazine will be launched later this year.