On Repeat

On Repeat is a collaboration between The Office Group (TOG) and Universal Design Studio. It was home to a programme of free events and workshops that explore the power of frequency and repetition. It is designed to give visitors the opportunity to temporarily depart from everyday work life and to achieve a free-flowing mind-set.

The concept for On Repeat was born from the ability of visual pattern and physical repetition to induce a state of mind known as ‘open awareness’; a form of attention achieved by the repetition of manual tasks which allow the mind to wander and creative thinking to flourish.

The pavilion’s form physically manifests repetition in its architecture and through a collaborative installation of hundreds of paper forms; the components of which require manual assembly by visitors over the course of the festival.

Creative Direction, Design
Kelsen Findley
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